- You develop strong brand strategies for our Non-Food Exclusive Brands and sharpen positioning, messaging, tone of voice and visual identity
- Together with Marketing, Category Management, E-Commerce and country teams, you bring brand management from concept to activation
- You plan and steer brand and marketing activities across relevant customer touchpoints, from POS to digital channels
- Customer needs, market trends and competitor insights are translated by you into clear recommendations for brand growth and differentiation
- With a strong sense for retail, product and brand, you ensure a consistent brand experience across assortment, packaging and communication
- You monitor brand performance, customer insights and relevant KPIs and turn them into concrete impulses for further brand development
Expert Brand Management (m/w/d)
Fressnapf Gruppe • Krefeld
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Vollzeit
Westpreußenstraße 32-38, 47809 Krefeld
We do everything we can to make the lives of pets and pet parents easier, better and happier: Happier Pets. Happier People. We achieve this because we know our customers better than anyone else – because we are pet friends like them. This mindset has made us Europe’s number one in pet supplies – a position we are determined to strengthen. That's why we are looking for people who take responsibility, think boldly, and want to grow with us. Do you want to shape the future of retailing? Welcome to Fressnapf!
Das bewegst du bei uns
Das bringst du mit
- Experience in brand management, marketing, category management, product management or a comparable commercial role
- A good understanding of how brand positioning, customer insights and marketing strategy work together
- Passion for making brands visible and translating concepts into concrete activations, campaigns or communication measures
- Analytical thinking and a strong sense for market trends, customer behaviour and competitor developments
- Strong communication skills and the ability to involve different stakeholders, countries and external partners effectively
- A structured, proactive working style as well as enthusiasm for retail, e-commerce, brand building and customer-centric assortments
Das bekommst du von uns
- Your freedom: pro rata mobile working and flexible working hours
- Your team: open, familiar, appreciative culture incl. team events
- Your environment: dynamic, innovative and agile working environment
- Your role: high level of personal responsibility and freedom to implement your ideas
- Your development: regular trainings and seminars in our academy
- Your four-legged friend: dogs are welcome in our offices (campus)
- Your health: numerous offers for preventive care, fitness, Yoga@work, etc.
- Your benefits: employee discounts, company leasing bikes, company pension plan and much more
Weitere Informationen
Does the job advertisement sound interesting to you?
Then apply now! Together with your passion, we can make a big difference to make the coexistence of people and animals easier, better and happier.
This position will be filled at MultiFit Tiernahrungs GmbH within the Fressnapf | Maxi Zoo Group.
Noch mehr Gründe, ein Teil von uns zu werden
Bei uns stehen, neben Kund:innen und ihren Tieren, unsere Mitarbeiter:innen im Mittelpunkt unseres Handelns. So wie du dich als Partner:in unserer Kund:innen verstehst, stehen auch wir als Arbeitgeber an deiner Seite – und tun einiges dafür, dass du dich in der Fressnapf-Familie wohlfühlst und weiterentwickeln kannst.
Hinweis für Personaldienstleister
Ein Anspruch auf ein Vermittlungs- oder Beratungshonorar entsteht ausschließlich bei vorheriger, ausdrücklich erteilter und schriftlich vereinbarter Beauftragung durch unser Unternehmen. Wird ein Kandidat vorgestellt und zu einem späteren Zeitpunkt eingestellt, ohne dass eine solche vertragliche Grundlage bestand, begründet dies keinerlei Anspruch auf Vergütung, Provision oder sonstige Zahlung.